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FHI 360

samples of our work

We champion excellence and innovation in HIV communication and outreach. The samples below demonstrate our expertise, experience, and commitment to improving the lives of the audiences we serve.

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CREATIVE PRODUCTS

We create engaging, strategic, informative, and visually impactful health content to educate our audiences and inspire them to act.

production materials

Through extensive recruitment efforts, we conducted productions featuring over 60 new participants that resulted in nearly 500 photos and 25 social media videos.

Where are they now Gif series

We created a series of materials and videos featuring the original HIV Treatment Works campaign participants 5 years after the launch of the original campaign. The participants share their stories of how staying in care has had a positive impact in their lives.

Doing it vignette

Our social media vignettes feature a diverse group of campaign participants who are passionate about ending HIV—real members of the community who are using their voices to make a difference.

hiv treatment works psa

Here is one of our PSAs about the importance of HIV treatment and the benefits of viral suppression.

doing it animated video

An animated video was developed for the campaign to cover the basics and journey of HIV testing, including reasons to get tested and next steps after receiving test results. The video can be viewed in its entirety or in different segments based on topic.

text novellas

Our “text novellas” encourage communication between partners by chronicling an exchange of text messages between characters, exemplifying common scenarios and relatable conversations.

stigma pledge cards

The stigma pledge cards are a series of digital and printed cards to encourage campaign audiences to take the pledge and commit to end HIV stigma in their communities.

DIGITAL MEDIA

We develop timely, relevant content that often reflects current events and pop culture, appealing to the broader community and tapping into hard-to-reach groups.

Stay at home slideshow

FHI 360 created a slide show with Together participants to encourage social distancing during the peak of COVID-19. It was shared through the Together social media channels.

undetectable quiz

Our team also developed an interactive quiz to test users’ knowledge about being undetectable.

top performers

World AIDS Day

Women’s History Month

COVID-19 and HIV Information

National Trivia Day

Community outreach & Activations

Our work includes community engagement and partnerships with stakeholders, CBOs, health departments, and Pride organizations to expand the reach of campaign messages and generate local campaign buy-in.

Partnership Map

We build partnerships across the country to reach our audiences where they live, work, and play, especially in the geographic “hotspots” for HIV.

Living walls

We partnered with Living Walls Atlanta to create the “Transformation Tunnel,” an empowering mural developed by five artists who have each been impacted by HIV in some way—a project that won the POZ Magazine 2019 award for “Best in Performing and Visual Arts.”

Community conversations

We partnered with the Afiya Center in Dallas, TX, and Crescent Care in New Orleans, LA, to host two “Community Conversation” events, bringing together a diverse crowd in a safe environment and facilitating open discussion about HIV-related challenges and the importance of treatment/viral suppression.

outshine film festival

We partnered with the OUTShine Film Festival in Miami, FL to host a free community screening of Let’s Stop HIV Together: A Short Film, followed by an engaging panel discussion with film participants and community partners about defining HIV stigma and educating the public on how to fight it.

Kelly Wright Show

In 2020, the Let’s Stop HIV Together campaign, in partnership with the Black Network Television’s Kelly Wright Show, promoted the Together campaign. The TV show was done virtually.

Pride materials

Event Emblem Animation

Mobile Billboard

LGBTQI Booth Arrangement

PAID MEDIA STRATEGIES​

We develop audience-focused advertisements in various formats, including video, digital and social media, banner ads, radio spots, and tailored digital graphics.

covid-19 and hiv ad for grindr

Stigma radio ad

web banner ads

hiv testing ad for grindr